You own a great Magento store, thousands of people visit it every day and add items to the cart but for some reasons they don’t finish their purchases leaving abandoned carts. And you keep asking yourself: “Why does this happen?” The reasons can be many: one of the most important is the price. Users come to your website attracted by the advertised price and all of a sudden on the checkout stage they see that shipping costs are not included. Hidden cost is one of the most common reasons for cart abandonment. Among the reasons also come such explanations as “I was just browsing”, “Too expensive”, “Website navigation is too complicated”, “Process was taking too long”, users’ concerns about the payment security, unsuitable payment methods, unsuitable delivery options, etc. To help you prevent carts abandonment we’ve prepared a short list of simple but useful tips how to improve your conversion rates.
