11 Reasons Why Magento Is Best eCommerce Platform

What do Warby Parker, Harvey Nichols, Olympus, Samsung and Nike have in common? All their websites are built on the Magento platform. In fact, over a quarter of all e-commerce sites in the world run on Magento.
Website developers are spoilt for choice when it comes to platforms to build them on. In the last couple of years there has been a veritable explosion of plug and play e-commerce platforms like Shopify, Volusion, BigCommerce and more to pick from, there is a platform for every imaginable type of e-commerce store you might want to create.
Given this plethora of choices, what makes Magento so special? Why is it such an overwhelming favorite of developers for building e-commerce sites?
Here are my top 11 reasons:

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