The current checkout abandonment rate stands at an average rate of 67.4%. While a number of online ‘window shoppers’ contribute towards 16% of abandoned carts, there are many avoidable factors which contribute to this high percentage.
There is a lot to consider when running an online e-commerce business; while a website might tick all the boxes when it comes to offering unique, well priced products with an exceptionally designed website to match, the layout of the checkout system itself yet another vital final hurdle which can make or break a sale. Any hint of doubt which surfaces in the mind of a consumer will lead to instant abandonment.
Here we look into some of the leading factors which lead to checkout abandonment: